Branding for a business valuation and investor materials company based in Portland, Or, serving the northwest.
The focus of this brand was to communicate both financial prowess and to embody the northwestern perspective.
The color palette communicates stability and wisdom through desaturated blues and grey, important attributes for a financial institution where people want to feel like they are in capable hands.
The use of patterns as an accent communicates comfort and familiarity to the audience, while the strong geometric shapes in a pattern reinforce the idea that this business keeps everything cohesive and takes itself seriously.
The solidness of the logo lets the audience know that Steward Northwest is a confident brand. The coniferous tree silhouettes tell people that SNW has roots in the northwest along with providing negative space that invites the audience to imagine the details of a forest rather than explicitly defining them.
The typeface is a customized traditional serif type that has been altered to work on display and communicates that SNW has roots in traditional and trusted financial systems.
Doux Honey is a brand that plays with geometric patterns and is based on organic forms and influenced by the work of William Morris. The label communicates value through the detailed illustrations and by muted color choices.
The honey comes in different flavors and each one has a variation of the label that communicates the difference through color and changes to the pattern.
LINK is a service learning system that connects students to businesses that can provide internship and learning opportunities to those who need them.
The LINK logo was developed for college aged students and it displays professionalism and energy. It communicates movement forward, as students who take advantage of this system are meant to do, and reminds them of the connection this system provides through the use of an interconnected chain.
This brand displays custom a color palette that works together with an already provided palette defined by another system. Custom icons where created to accompany and puncuate ideas communicated in the displayed brochure and elsewhere.
This ad campaign takes two things that are generally disparate and drew them together. These ads where directed at young males. They are meant to draw focus on what is generally considered the more masculine aspects of contemporary dance.
Powerful color transitions were paired with strong typography and photography that showcases the astounding capabilities of the human body.
This was a campaign was designed to welcome new students onto the Multnomah University campus. The theme chosen for 2015 was "seek first".
Booklets that were handed out to all incoming students and any parents that accompanied them. Deliverables included posters, flyers, and directional signs that were placed around campus during the event.
The theme was designed to be used throughout the year through various other related events.
Posters for the music department and slides were used on promotional displays and as part of daily announcements.